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      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      My Marketing Pro Launches the First AI-Driven Platform to Unify Brand-Building and Direct Marketing

      September 15, 2025

      Moments Lab Launches AI Agent for Video Search and Discovery

      September 10, 2025

      Optimizely Debuts Agent Orchestration Platform at Annual Opticon Event

      September 10, 2025

      OpenAI and Broadcom Partner to Launch AI Chips in 2026

      September 8, 2025
    • Marketing Automation
      1. Automation
      2. Marketing Automation
      3. CRM
      4. ABM Marketing
      5. Performance Marketing
      6. Influencer Marketing
      7. Event Marketing
      8. Product Marketing
      9. View All

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      Rainbird Technologies Appoints Coenraad van der Poel as Chief Revenue Officer to Accelerate Global Growth

      September 3, 2025

      AI is the Future of Web Browsing. What’s this Buzz Around Perplexity’s Comet?

      July 16, 2025

      Grip Partners with Bria to Empower Brands with Scalable, Responsibly Sourced AI Visuals at Scale

      June 25, 2025

      ActiveCampaign Taps Chai Atreya as Chief Product Officer to Advance Industry-Leading Autonomous Marketing Automation

      June 10, 2025
    • Data & Analytics
      1. Marketing Analytics, Performance Tracking & Attribution
      2. Data Analytics
      3. Data
      4. Data Management
      5. Analytics
      6. View All

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025
    • AdTech
      1. Advertising
      2. Adtech
      3. Digital Marketing
      4. Marketing
      5. Technology
      6. Media
      7. Digital
      8. Martech
      9. Social Media
      10. View All

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      Viafoura + Futuri Unveil First-Ever Predictive Audience Intelligence Solution for Digital Publishers

      September 15, 2025

      Russell Westbrook’s RW Digital Partners with Comscore to Redefine Multicultural Advertising in the Privacy-First Era

      September 9, 2025

      Siteimprove and Optimizely Launch AI Agent-to-Agent Integration to Transform Content Compliance and Content Performance in the Agentic Era

      September 9, 2025

      Birdeye Launches Search AI to Put Multi-Location Brands at the Top of AI Answers

      September 3, 2025
    • Strategy & Management
      1. Market Growth
      2. Marketing Strategy
      3. Strategic Partnership
      4. Strategy
      5. Sales
      6. Digital Transformation
      7. Management
      8. Content
      9. View All

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      V2 Cloud Unveils Enhanced Partner Program at the MSP Summit

      September 15, 2025

      GOcxm Acquires MobileXCo to Enhance Commerce Marketing and Retail Execution Capabilities

      September 15, 2025

      Storj Introduces Production Cloud to Help Remote Creative Teams Scale and Collaborate Globally

      September 10, 2025

      Octane and Plume Partner to Secure Real World Asset Tokenization

      September 10, 2025
    • CX
      1. customer experience
      2. CX
      3. Customer Engagement
      4. Customer Service
      5. Customer Success
      6. Personalization
      7. View All

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      LivePerson Announces AWS Integration to Unify Voice and Digital Customer Experiences

      August 25, 2025

      Oracle to Offer Google’s Gemini Models to Customers, Accelerating Enterprises’ Agentic AI Journeys

      August 14, 2025

      Atento names Paul Ignasinski as Chief Digital Transformation Officer to lead global CX digital transformation agenda

      August 5, 2025

      Onix Brings the Power of AI Agents and Agentspace to Customer Service with Acquisition of UJET Services Unit

      July 28, 2025
    • Ecommerce & Sales
      1. Ecommerce
      2. Partnership
      3. Collaboration
      4. E-commerce
      5. Launch
      6. Transformation
      7. Acquisition
      8. Commerce
      9. Growth
      10. Supply Chain
      11. View All

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    Home»AdTech»PRESCIENT AI CONNECTS PAID MEDIA SPEND TO AMAZON PERFORMANCE FOR OMNICHANNEL BRANDS
    AdTech

    PRESCIENT AI CONNECTS PAID MEDIA SPEND TO AMAZON PERFORMANCE FOR OMNICHANNEL BRANDS

    By PRNEWSWIREMay 7, 2024No Comments5 Mins Read
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    PRESCIENT AI CONNECTS PAID MEDIA SPEND TO AMAZON PERFORMANCE FOR OMNICHANNEL BRANDS
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    New AI Model Measures and Predicts Halo Effects of Ad Campaigns On and Off the Amazon Platform

    MIAMI, May 7, 2024 /PRNewswire/ — Omnichannel brands using Prescient AI to maximize revenue generated by paid media can now measure Amazon performance alongside the rest of their sales and marketing channels. Merchants can connect Amazon to the Prescient AI platform in minutes to reveal how advertising campaigns, both on and off the Amazon platform, contribute to sales in the Amazon marketplace.

    Just 30 days after Catalina Crunch connected Prescient AI to Amazon, customer acquisition costs were down by 24%.Post this

    Precient AI channel-level dashboard shows how advertising spend on different channels contributes revenue to Shopify and Amazon stores.
    Precient AI channel-level dashboard shows how advertising spend on different channels contributes revenue to Shopify and Amazon stores.

    Within 30 days of implementing Prescient AI and connecting to its Amazon store, Catalina Crunch validated that 15% of Amazon gross sales were driven by non-Amazon based paid media campaigns, known as “halo effects,” then made adjustments that decreased customer acquisition cost (CAC) by 24% across its Shopify DTC store and Amazon.

    “There was never a good solution for marketing mix modeling (MMM) before Prescient. I built my own internal model based on multipliers, last-click conversion data, massive datasets from Amazon, and post-purchase surveys, but that was incredibly time-consuming,” said Nick Osborn, Head of Growth at Catalina Crunch. “Using Prescient, I can model out any spend. If I want more incremental ROAS for next month, the platform tells me where I should adjust my budget, spend, channels, campaigns — you name it. Prescient makes the whole process so easy.”

    While adding Amazon is typically the first step growing direct-to-consumer (DTC) brands take as they expand into omnichannel sales, Amazon reporting is notoriously difficult to incorporate into a unified view of marketing performance. Marketers have to rely on what Amazon reports on its own performance and they’ve never been able to connect Amazon sales to media spend elsewhere – despite knowing that ad campaigns on other channels have an impact on Amazon revenue.

    “Understanding how media campaigns contribute revenue to every sales channel, including online marketplaces like Amazon, is so critical for spend optimization that many people who aren’t facing the problem are surprised to learn that it still exists,” said Jimmy Marsanico, Vice President of Product at Prescient AI. “We consistently heard from customers and prospects that solving the Amazon disconnect would be a game changer for them, so we prioritized developing a new model to make that happen.”

    Prescient AI accurately determines both the direct impact of ads that users engage with, as well as the halo effects of all the ads consumers see, but don’t click on. The Prescient AI platform is powered by proprietary marketing mix models that are specifically tailored for each individual brand to attribute all of the omnichannel revenue from across their media mix. Through rigorous backtesting techniques, the advanced machine learning models forecast the outcome of future spend, then the platform provides daily updates with campaign-level recommendations to optimize spend allocation.

    By connecting their Amazon Seller Central and Amazon Ads accounts to the Prescient AI platform, brands can:

    • Get unbiased performance measurement of Amazon Ad campaigns and how they contribute to overall sales.
    • Optimize ad spend both on and off the Amazon platform, with a clear understanding of how paid media campaigns on other channels, such as Meta, Google, TikTok and CTV, impact Amazon revenue.
    • Monitor Amazon performance alongside other channels and gain efficiency by centralizing all performance metrics in one place.
    • Connect to the Prescient AI platform and dive immediately into past performance to assess paid media strategies – no pixel required.

    “As we shopped for MMM solutions, we weighed cost and scalability. We’ve got a nimble team and need to be efficient. That’s why Prescient turned out to be the perfect fit,” said James Harbison, Incrementality Attribution Manager at Timbuk2. “It’s the gut check that lets us know if the sky is falling or if we can proceed as normal. The insights we get from Prescient AI allow us to feel confident about the decisions we are making.”

    Learn more about Prescient AI or set up a free demo at www.prescient-ai.io  

    About Prescient AI
    Prescient AI provides media measurement and budget optimization solutions that enable omnichannel ecommerce brands to predict profitability and maximize revenue generated by advertising campaigns. Powered by proprietary machine learning models, the Prescient platform accurately attributes revenue across the entire media mix and provides daily updates and campaign-level recommendations to improve return on ad spend (ROAS) and lower customer acquisition costs. Unlike media attribution and marketing mix modeling (MMM) of the past, Prescient AI measures media halo effects to determine how campaigns indirectly impact sales and its accuracy is not affected by data-privacy restrictions or changes in the business environment. Prescient AI can connect to channels in minutes, including Shopify, Amazon, Meta, Google, Snap, TikTok, CTV, and more. Within days, the platform delivers usable insights about how much revenue each channel and campaign contributes through direct-to-consumer owned sites and the Amazon marketplace. Brands like GOOD AMERICAN, HexClad, Cozy Earth and Nood using the Prescient platform have seen an average increase in ROAS of 20%. Visit www.prescient-ai.io for more information.

    SOURCE Prescient AI

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