9th April 2026: Particular Audience (PA), a global leader in Retail Media and Personalisation technology, today announced the promotion of Langton McCombe to the role of Sales Director, North America.
In this position, McCombe will manage the company’s commercial and client delivery initiatives in the region, empowering retailers to unlock new digital revenue streams and deliver hyper-personalized shopping experiences to their customers.
McCombe’s appointment is a testament to his exceptional track record and deep history with the company. Having joined Particular Audience directly out of university in 2019, he has built his career entirely within PA, consistently demonstrating strategic leadership and a sharp aptitude for commercial outcomes.
His tenure is highlighted by a pivotal transition during the height of the COVID-19 pandemic.
To spearhead Particular Audience’s entry into the US market, McCombe relocated from Sydney, Australia, to Vancouver, Canada, during a period of unprecedented global disruption. Despite the challenging circumstances, his efforts successfully established and accelerated PA’s North American footprint.
“Langton’s journey with Particular Audience is the ultimate success story of internal growth and relentless dedication,” said James Taylor, CEO/Founder at Particular Audience. “He took on the massive challenge of opening a new market alongside Lindsay Hatton during a global pandemic, and delivered outstanding results. We are thrilled to see him take on more responsibility and continue to represent PA with such a high standard.”
Through a series of internal promotions, McCombe has consistently proven his ability to champion client success in the rapidly-evolving Retail Media landscape. His commercial strategy is rooted in a strict customer-first philosophy. His entire focus is on scaling the revenue and profitability of PA’s retail partners, with the understanding that the company’s own growth is a direct byproduct of their success.
As Sales Director, North America, he will oversee the regional team to further this mission and expand the adoption of PA’s core Personalisation and Retail Media solutions.
“Moving across the world to introduce our Retail Media and Personalization platform to the North American market is not for the faint-hearted; four years later and the investment has paid off,” said Langton McCombe. “Retail media is just getting going in the US, and our AI native DNA positions Particular Audience to be at the centre of its continued growth.”
Press Contact: Maryum Sheikh, Global Press Lead at The Digital Voice
press@thedigitalvoice.co.uk
About Particular Audience:
Particular Audience is the leading AI-native retail media and personalisation platform, powering both organic and sponsored personalised product discovery through its DiscoveryOS platform.
With operations across the US, UK, Canada, and Australia, Particular Audience partners with the world’s most ambitious retailers including Target, The Good Guys, Petbarn, Hamleys and Hotel Chocolat to boost conversion, increase ad revenue and lift shopper satisfaction, without compromising user experience.
Particular Audience supports global enterprise retailers, while advancing open-source standards like the Model Context Protocol (MCP) that enable agentic commerce. The company’s mission is to show every shopper exactly what they want – before they know they want it – while driving profitable growth for the merchants who serve them. More information at particularaudience.com.
For more information on the Modular Retail Media offering, visit: https://explore.particularaudience.com/