Adtech Market size to grow by USD 767.83 billion from 2022 to 2027|Increasing internet and smartphone penetration is one of the market drivers – Technavio

NEW YORK, July 5, 2023 /PRNewswire/ — The adtech market is set to grow by USD 767.83 billion from 2022 to 2027, progressing at a CAGR of 13.36% during the forecast period. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The increasing internet and smartphone penetration drive the market growth. Due to the increase in access to internet and smartphones, there is an increasing demand for adtech platforms. As a result, from any part of the world, many more people can access adtech. Therefore, there is increasing popularity of adtech platforms due to their convenience among both buyers and sellers, resulting in more people using their platforms to browse and post ads. As a result, there is rising investment in adtech platform providers in mobile applications to cater to the growing number of mobile users. The major reasons for the growth of adtech platforms is the increasing internet and smartphone penetration. Thus, because of the growing adoption of the internet and smartphone, it is anticipated to significantly drive the adtech market growth during the forecast period. Here is an Exclusive report talking about Market scenarios with a historical period (2017-2021) and a forecast period (2023-2027). Download Sample Report in minutes!

The adtech market covers the following areas:

Adtech Market SizingAdtech Market ForecastAdtech Market Analysis

The report on the adtech market provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis. 

Adtech Market 2023-2027 – Market Dynamics

Major Trends 

The integration of AI and machine learning (ML) is an emerging trend driving market growth. Generally, they are used to enhance search results, suggest relevant listings to users, and automate different aspects of the medium, such as fraud detection and Ad placement; there is a growing use of this technology in adtech platforms. The major benefits of the implementation of AI and ML technology in adtech platforms are that it su[p[orfts to personalize their services, enhance user experience, and optimize advertising revenue. Moreover, we can analyze user behavior, preferences, and search history to provide personalized recommendations for Ads and products with the help of an AI algorithm. Furthermore, ML is widely used to optimize Ad targeting and pricing based on user engagement and conversion rates. Therefore, such applications of AI and ML are anticipated to fuel the growth of the adtech market during the forecast period.

Major Challenge

The key challenge impeding the adtech market growth is the growing adoption of ad-blocker solutions. Mainly, Ad-blockers act as gatekeepers by removing Ads from websites that the user views and is a very easy browser extension. For example, Google has adopted a feature to ban Ad extensions, removing them completely from Chrome’s Web Store and Google Play. Despite this, the growth of Ad blocking remains intact. Because of the growing adoption of mobile ad-blocker solutions has influenced the global adtech market adversely, as advertisers and publishers are under constant pressure to target, deliver, and track their messages better to users. Therefore, there is a decline in the revenue generated by the global adtech market as many users do not prefer to view advertisements and install ad-blockers. Thus, above mentioned factors are expected to limit the growth of the adtech market during the forecast period.

What’s New? –

Special coverage on the Russia–Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recessionGlobal competitiveness and key competitor positionsMarket presence across multiple geographical footprints – Strong/Active/Niche/Trivial – Buy the report!

Adtech Market 2023-2027: Market Segmentation

The adtech market is segmented by solution (demand-side platforms (DSPs), supply-side platforms (SSPs), ad networks, data management platforms (DMPs), and others), platform (mobile ad, desktop ad, and digital tv), and geography (North America, APAC, Europe, South America, and Middle East and Africa).

The market share growth by the demand-side platforms (DSPs) segment will be significant during the forecast period. Generally, DSP is a programmatic advertising medium that enables advertisers to buy Ads using automation. Some of the key features of DSP include it enables mobile advertisers to buy high-quality traffic at scale with minimal effort, creating effective marketing automation tools. Thus, this tool allows marketers to bypass wasting time on work that could be done by automated machinery. The significant benefit of DSP is that it helps advertisers set up campaigns fast and govern them easily instead of manually contacting hundreds of publishers with promotional offers. Therefore, this allows user acquisition professionals to emphasize other significant areas, such as segmenting the user base, to improve long-term performance. For example, with the adoption of automation, in 2020, in the US, around 85% of digital ads were transacted via programmatic technology. Hence, such factors are anticipated to boost the growth of this segment which, in turn, will fuel the growth of the global adtech market during the forecast period.

This report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters- View Sample Report

Companies Mentioned

33Across Inc.AcuityAds Holdings Inc.Adobe Inc.AdTheorent Holding Co. Inc.Adverty ABAlphabet Inc.Comcast Corp.Criteo SADigital Turbine Inc.GUMGUM Inc.InMobi Pte. Ltd.Innovid Corp.Integral Ad Science Holding Corp.Magnite Inc.MOLOCO Inc.Ogury Ltd.Permutive Inc.StackAdapt Inc.VideoAmpDoubleVerify Holdings Inc.

Vendor Offerings

Adobe Inc. – The company offers Adtech such as an online advertising platform through Adobe Experience Cloud.AdTheorent Holding Co. Inc. – The company offers Adtech such as AdTheorent using machine learning and AI.Alphabet Inc. – The company offers Adtech managers and ad exchangers through its subsidiary called Google LLC.

Gain instant access to 17,000+ market research reports. 

Technavio’s SUBSCRIPTION platform

Related Reports:

The digital video advertising market size is estimated to grow at a CAGR of 37.19% between 2022 and 2027. The market size is forecast to increase by USD 249.42 billion. This report extensively covers market segmentation by end-user (retail, consumer goods and electronics, media and entertainment, automotive, and others), type (desktop and mobile), and geography (North America, APAC, Europe, South America, and Middle East and Africa). Growing in-app advertising is the key factor driving the growth of the global digital video Ad market.

The digital advertisement spending market share is expected to increase by USD 523.45 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 17.47%. This report extensively covers digital advertisement spending market segmentation by type (display ad, search ad, and others) and geography (North America, APAC, Europe, South America, and Middle East and Africa). The decline in offline ad spending is one of the key drivers supporting the digital advertisement spending market growth. 

Key Topics Covered:

1 Executive Summary

1.1 Market Overview Exhibit 01: Executive Summary – Chart on Market OverviewExhibit 02: Executive Summary – Data Table on Market OverviewExhibit 03: Executive Summary – Chart on Global Market CharacteristicsExhibit 04: Executive Summary – Chart on Market by GeographyExhibit 05: Executive Summary – Chart on Market Segmentation by SolutionExhibit 06: Executive Summary – Chart on Market Segmentation by PlatformExhibit 07: Executive Summary – Chart on Incremental GrowthExhibit 08: Executive Summary – Data Table on Incremental GrowthExhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem Exhibit 10: Parent marketExhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition Exhibit 12: Offerings of vendors included in the market definition3.2 Market segment analysis Exhibit 13: Market segments3.3 Market size 2022 3.4 Market outlook: Forecast for 2022-2027Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ billion)Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ billion)Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global adtech market 2017 – 2021 Exhibit 18: Historic Market Size – Data Table on global adtech market 2017 – 2021 ($ billion)4.2 Solution Segment Analysis 2017 – 2021Exhibit 19: Historic Market Size – Solution Segment 2017 – 2021 ($ billion)4.3 Platform Segment Analysis 2017 – 2021Exhibit 20: Historic Market Size – Platform Segment 2017 – 2021 ($ billion)4.4 Geography Segment Analysis 2017 – 2021Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ billion)4.5 Country Segment Analysis 2017 – 2021Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary Exhibit 23: Five forces analysis – Comparison between 2022 and 20275.2 Bargaining power of buyers Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 20275.3 Bargaining power of suppliers Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 20275.4 Threat of new entrants Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 20275.5 Threat of substitutes Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 20275.6 Threat of rivalry Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 20275.7 Market condition Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Solution

6.1 Market segments Exhibit 30: Chart on Solution – Market share 2022-2027 (%)Exhibit 31: Data Table on Solution – Market share 2022-2027 (%)6.2 Comparison by Solution Exhibit 32: Chart on Comparison by SolutionExhibit 33: Data Table on Comparison by Solution6.3 Demand-side platforms (DSPs) – Market size and forecast 2022-2027 Exhibit 34: Chart on Demand-side platforms (DSPs) – Market size and forecast 2022-2027 ($ billion)Exhibit 35: Data Table on Demand-side platforms (DSPs) – Market size and forecast 2022-2027 ($ billion)Exhibit 36: Chart on Demand-side platforms (DSPs) – Year-over-year growth 2022-2027 (%)Exhibit 37: Data Table on Demand-side platforms (DSPs) – Year-over-year growth 2022-2027 (%)6.4 Supply-side platforms (SSPs) – Market size and forecast 2022-2027 Exhibit 38: Chart on Supply-side platforms (SSPs) – Market size and forecast 2022-2027 ($ billion)Exhibit 39: Data Table on Supply-side platforms (SSPs) – Market size and forecast 2022-2027 ($ billion)Exhibit 40: Chart on Supply-side platforms (SSPs) – Year-over-year growth 2022-2027 (%)Exhibit 41: Data Table on Supply-side platforms (SSPs) – Year-over-year growth 2022-2027 (%)6.5 Ad networks – Market size and forecast 2022-2027Exhibit 42: Chart on Ad networks – Market size and forecast 2022-2027 ($ billion)Exhibit 43: Data Table on Ad networks – Market size and forecast 2022-2027 ($ billion)Exhibit 44: Chart on Ad networks – Year-over-year growth 2022-2027 (%)Exhibit 45: Data Table on Ad networks – Year-over-year growth 2022-2027 (%)6.6 Data management platforms (DMPs) – Market size and forecast 2022-2027 Exhibit 46: Chart on Data management platforms (DMPs) – Market size and forecast 2022-2027 ($ billion)Exhibit 47: Data Table on Data management platforms (DMPs) – Market size and forecast 2022-2027 ($ billion)Exhibit 48: Chart on Data management platforms (DMPs) – Year-over-year growth 2022-2027 (%)Exhibit 49: Data Table on Data management platforms (DMPs) – Year-over-year growth 2022-2027 (%)6.7 Others – Market size and forecast 2022-2027Exhibit 50: Chart on Others – Market size and forecast 2022-2027 ($ billion)Exhibit 51: Data Table on Others – Market size and forecast 2022-2027 ($ billion)Exhibit 52: Chart on Others – Year-over-year growth 2022-2027 (%)Exhibit 53: Data Table on Others – Year-over-year growth 2022-2027 (%)6.8 Market opportunity by Solution Exhibit 54: Market opportunity by Solution ($ billion)Exhibit 55: Data Table on Market opportunity by Solution ($ billion)

7 Market Segmentation by Platform

7.1 Market segments Exhibit 56: Chart on Platform – Market share 2022-2027 (%)Exhibit 57: Data Table on Platform – Market share 2022-2027 (%)7.2 Comparison by Platform Exhibit 58: Chart on Comparison by PlatformExhibit 59: Data Table on Comparison by Platform7.3 Mobile Ad – Market size and forecast 2022-2027Exhibit 60: Chart on Mobile Ad – Market size and forecast 2022-2027 ($ billion)Exhibit 61: Data Table on Mobile Ad – Market size and forecast 2022-2027 ($ billion)Exhibit 62: Chart on Mobile Ad – Year-over-year growth 2022-2027 (%)Exhibit 63: Data Table on Mobile Ad – Year-over-year growth 2022-2027 (%)7.4 Desktop Ad – Market size and forecast 2022-2027Exhibit 64: Chart on Desktop Ad – Market size and forecast 2022-2027 ($ billion)Exhibit 65: Data Table on Desktop Ad – Market size and forecast 2022-2027 ($ billion)Exhibit 66: Chart on Desktop Ad – Year-over-year growth 2022-2027 (%)Exhibit 67: Data Table on Desktop Ad – Year-over-year growth 2022-2027 (%)7.5 Digital TV – Market size and forecast 2022-2027Exhibit 68: Chart on Digital TV – Market size and forecast 2022-2027 ($ billion)Exhibit 69: Data Table on Digital TV – Market size and forecast 2022-2027 ($ billion)Exhibit 70: Chart on Digital TV – Year-over-year growth 2022-2027 (%)Exhibit 71: Data Table on Digital TV – Year-over-year growth 2022-2027 (%)7.6 Market opportunity by Platform Exhibit 72: Market opportunity by Platform ($ billion)Exhibit 73: Data Table on Market opportunity by Platform ($ billion)

8 Customer Landscape

8.1 Customer landscape overview Exhibit 74: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation Exhibit 75: Chart on Market share by geography 2022-2027 (%)Exhibit 76: Data Table on Market share by geography 2022-2027 (%)9.2 Geographic comparison Exhibit 77: Chart on Geographic comparisonExhibit 78: Data Table on Geographic comparison9.3 North America – Market size and forecast 2022-2027Exhibit 79: Chart on North America – Market size and forecast 2022-2027 ($ billion)Exhibit 80: Data Table on North America – Market size and forecast 2022-2027 ($ billion)Exhibit 81: Chart on North America – Year-over-year growth 2022-2027 (%)Exhibit 82: Data Table on North America – Year-over-year growth 2022-2027 (%)9.4 APAC – Market size and forecast 2022-2027Exhibit 83: Chart on APAC – Market size and forecast 2022-2027 ($ billion)Exhibit 84: Data Table on APAC – Market size and forecast 2022-2027 ($ billion)Exhibit 85: Chart on APAC – Year-over-year growth 2022-2027 (%)Exhibit 86: Data Table on APAC – Year-over-year growth 2022-2027 (%)9.5 Europe – Market size and forecast 2022-2027Exhibit 87: Chart on Europe – Market size and forecast 2022-2027 ($ billion)Exhibit 88: Data Table on Europe – Market size and forecast 2022-2027 ($ billion)Exhibit 89: Chart on Europe – Year-over-year growth 2022-2027 (%)Exhibit 90: Data Table on Europe – Year-over-year growth 2022-2027 (%)9.6 South America – Market size and forecast 2022-2027Exhibit 91: Chart on South America – Market size and forecast 2022-2027 ($ billion)Exhibit 92: Data Table on South America – Market size and forecast 2022-2027 ($ billion)Exhibit 93: Chart on South America – Year-over-year growth 2022-2027 (%)Exhibit 94: Data Table on South America – Year-over-year growth 2022-2027 (%)9.7 Middle East and Africa – Market size and forecast 2022-2027 Exhibit 95: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)Exhibit 96: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)Exhibit 97: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)Exhibit 98: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)9.8 US – Market size and forecast 2022-2027Exhibit 99: Chart on US – Market size and forecast 2022-2027 ($ billion)Exhibit 100: Data Table on US – Market size and forecast 2022-2027 ($ billion)Exhibit 101: Chart on US – Year-over-year growth 2022-2027 (%)Exhibit 102: Data Table on US – Year-over-year growth 2022-2027 (%)9.9 Canada – Market size and forecast 2022-2027Exhibit 103: Chart on Canada – Market size and forecast 2022-2027 ($ billion)Exhibit 104: Data Table on Canada – Market size and forecast 2022-2027 ($ billion)Exhibit 105: Chart on Canada – Year-over-year growth 2022-2027 (%)Exhibit 106: Data Table on Canada – Year-over-year growth 2022-2027 (%)9.10 China – Market size and forecast 2022-2027Exhibit 107: Chart on China – Market size and forecast 2022-2027 ($ billion)Exhibit 108: Data Table on China – Market size and forecast 2022-2027 ($ billion)Exhibit 109: Chart on China – Year-over-year growth 2022-2027 (%)Exhibit 110: Data Table on China – Year-over-year growth 2022-2027 (%)9.11 Japan – Market size and forecast 2022-2027Exhibit 111: Chart on Japan – Market size and forecast 2022-2027 ($ billion)Exhibit 112: Data Table on Japan – Market size and forecast 2022-2027 ($ billion)Exhibit 113: Chart on Japan – Year-over-year growth 2022-2027 (%)Exhibit 114: Data Table on Japan – Year-over-year growth 2022-2027 (%)9.12 Germany – Market size and forecast 2022-2027Exhibit 115: Chart on Germany – Market size and forecast 2022-2027 ($ billion)Exhibit 116: Data Table on Germany – Market size and forecast 2022-2027 ($ billion)Exhibit 117: Chart on Germany – Year-over-year growth 2022-2027 (%)Exhibit 118: Data Table on Germany – Year-over-year growth 2022-2027 (%)9.13 Market opportunity by geography Exhibit 119: Market opportunity by geography ($ billion)Exhibit 120: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers 10.2 Market challenges 10.3 Impact of drivers and challenges Exhibit 121: Impact of drivers and challenges in 2022 and 202710.4 Market trends 

11 Vendor Landscape

11.1 Overview 11.2 Vendor landscape Exhibit 122: Overview on Criticality of inputs and Factors of differentiation11.3 Landscape disruption Exhibit 123: Overview on factors of disruption11.4 Industry risks Exhibit 124: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered Exhibit 125: Vendors covered12.2 Market positioning of vendors Exhibit 126: Matrix on vendor position and classification12.3 Adobe Inc. Exhibit 127: Adobe Inc. – OverviewExhibit 128: Adobe Inc. – Business segmentsExhibit 129: Adobe Inc. – Key offeringsExhibit 130: Adobe Inc. – Segment focus12.4 AdTheorent Holding Co. Inc. Exhibit 131: AdTheorent Holding Co. Inc. – OverviewExhibit 132: AdTheorent Holding Co. Inc. – Product / ServiceExhibit 133: AdTheorent Holding Co. Inc. – Key offerings12.5 Alphabet Inc. Exhibit 134: Alphabet Inc. – OverviewExhibit 135: Alphabet Inc. – Business segmentsExhibit 136: Alphabet Inc. – Key newsExhibit 137: Alphabet Inc. – Key offeringsExhibit 138: Alphabet Inc. – Segment focus12.6 Comcast Corp. Exhibit 139: Comcast Corp. – OverviewExhibit 140: Comcast Corp. – Business segmentsExhibit 141: Comcast Corp. – Key newsExhibit 142: Comcast Corp. – Key offeringsExhibit 143: Comcast Corp. – Segment focus12.7 Criteo SA Exhibit 144: Criteo SA – OverviewExhibit 145: Criteo SA – Product / ServiceExhibit 146: Criteo SA – Key offerings12.8 Digital Turbine Inc. Exhibit 147: Digital Turbine Inc. – OverviewExhibit 148: Digital Turbine Inc. – Business segmentsExhibit 149: Digital Turbine Inc. – Key offeringsExhibit 150: Digital Turbine Inc. – Segment focus12.9 GUMGUM Inc. Exhibit 151: GUMGUM Inc. – OverviewExhibit 152: GUMGUM Inc. – Product / ServiceExhibit 153: GUMGUM Inc. – Key offerings12.10 InMobi Pte. Ltd. Exhibit 154: InMobi Pte. Ltd. – OverviewExhibit 155: InMobi Pte. Ltd. – Product / ServiceExhibit 156: InMobi Pte. Ltd. – Key offerings12.11 Innovid Corp. Exhibit 157: Innovid Corp. – OverviewExhibit 158: Innovid Corp. – Product / ServiceExhibit 159: Innovid Corp. – Key offerings12.12 Integral Ad Science Holding Corp.Exhibit 160: Integral Ad Science Holding Corp. – OverviewExhibit 161: Integral Ad Science Holding Corp. – Business segmentsExhibit 162: Integral Ad Science Holding Corp. – Key offeringsExhibit 163: Integral Ad Science Holding Corp. – Segment focus12.13 Magnite Inc. Exhibit 164: Magnite Inc. – OverviewExhibit 165: Magnite Inc. – Product / ServiceExhibit 166: Magnite Inc. – Key offerings12.14 MOLOCO Inc. Exhibit 167: MOLOCO Inc. – OverviewExhibit 168: MOLOCO Inc. – Product / ServiceExhibit 169: MOLOCO Inc. – Key offerings12.15 Ogury Ltd. Exhibit 170: Ogury Ltd. – OverviewExhibit 171: Ogury Ltd. – Product / ServiceExhibit 172: Ogury Ltd. – Key offerings12.16 Permutive Inc. Exhibit 173: Permutive Inc. – OverviewExhibit 174: Permutive Inc. – Product / ServiceExhibit 175: Permutive Inc. – Key offerings12.17 VideoAmp Exhibit 176: VideoAmp – OverviewExhibit 177: VideoAmp – Product / ServiceExhibit 178: VideoAmp – Key offerings

13 Appendix

13.1 Scope of the report 13.2 Inclusions and exclusions checklistExhibit 179: Inclusions checklistExhibit 180: Exclusions checklist13.3 Currency conversion rates for US$ Exhibit 181: Currency conversion rates for US$13.4 Research methodology Exhibit 182: Research methodologyExhibit 183: Validation techniques employed for market sizingExhibit 184: Information sources13.5 List of abbreviations Exhibit 185: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/adtech-market-size-to-grow-by-usd-767-83-billion-from-2022-to-2027increasing-internet-and-smartphone-penetration-is-one-of-the-market-drivers—technavio-301869661.html

SOURCE Technavio