Close Menu
Ciente | MarTechCiente | MarTech
    Facebook LinkedIn
    Ciente | MarTechCiente | MarTech
    • Home
    • Marketing Software
      1. Marketing Software
      2. AI
      3. Tech
      4. Development
      5. Software
      6. B2B
      7. View All

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      Oracle Deploys OpenAI GPT-5 Across Database and Cloud Applications Portfolio

      August 18, 2025

      PulsePoint Launches AI-powered Adaptive Optimization™, Increasing Qualified Audience Reach and Decreasing Media Waste

      August 5, 2025

      MindLight Tech Launches Glue: First End-to-End AI Workspace for B2C Revenue Growth

      August 4, 2025

      AI SDR Market $15.01 billion by 2030 | MarketsandMarkets™

      August 4, 2025
    • Marketing Automation
      1. Automation
      2. Marketing Automation
      3. CRM
      4. ABM Marketing
      5. Performance Marketing
      6. Influencer Marketing
      7. Event Marketing
      8. Product Marketing
      9. View All

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      AI is the Future of Web Browsing. What’s this Buzz Around Perplexity’s Comet?

      July 16, 2025

      Grip Partners with Bria to Empower Brands with Scalable, Responsibly Sourced AI Visuals at Scale

      June 25, 2025

      ActiveCampaign Taps Chai Atreya as Chief Product Officer to Advance Industry-Leading Autonomous Marketing Automation

      June 10, 2025

      Betterbot Unveils Agentic AI Suite and Launches Strategic Rebrand to Usher in the Next Era of Multifamily Innovation

      June 9, 2025
    • Data & Analytics
      1. Marketing Analytics, Performance Tracking & Attribution
      2. Data Analytics
      3. Data
      4. Data Management
      5. Analytics
      6. View All

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      Bluefish Raises $20M to Power AI Marketing for the Fortune 500

      August 20, 2025
    • AdTech
      1. Advertising
      2. Adtech
      3. Digital Marketing
      4. Marketing
      5. Technology
      6. Media
      7. Digital
      8. Martech
      9. Social Media
      10. View All

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      IT Process Automation Market is Projected to Reach USD 12.4 Billion by 2033, Expanding at a CAGR of 10.2% During 2026-2033 – Market Research Intellect

      August 20, 2025

      The Adtech market size was valued at US$828.60 billion in 2024 and is expected to reach US$1863.91 billion by 2031; at CAGR of 14.5% during 2025-2031 | The Insight Partners

      August 14, 2025

      Guideline Launches New Digital Ad Data Innovation Suite

      August 14, 2025

      Big Data Analytics in Banking Market Surges to USD 35.1 Billion by 2033, Propelled by 9.0% CAGR : Verified Market Reports®

      August 12, 2025
    • Strategy & Management
      1. Market Growth
      2. Marketing Strategy
      3. Strategic Partnership
      4. Strategy
      5. Sales
      6. Digital Transformation
      7. Management
      8. Content
      9. View All

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Voltaire to Sponsor Insurtech Insights 2026, Showcasing Leadership in AI-Powered Claims Correspondence

      August 19, 2025

      Cloudnyx.ai Expands Expertise Through Merger with Google Cloud Pure-Play Evonence, Backed by Seroda Ventures

      August 14, 2025

      RackWare Announces Preferred License Terms for Oracle Cloud Infrastructure Solutions

      August 13, 2025
    • CX
      1. customer experience
      2. CX
      3. Customer Engagement
      4. Customer Service
      5. Customer Success
      6. Personalization
      7. View All

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      Oracle to Offer Google’s Gemini Models to Customers, Accelerating Enterprises’ Agentic AI Journeys

      August 14, 2025

      Atento names Paul Ignasinski as Chief Digital Transformation Officer to lead global CX digital transformation agenda

      August 5, 2025

      Onix Brings the Power of AI Agents and Agentspace to Customer Service with Acquisition of UJET Services Unit

      July 28, 2025

      Sendbird Appoints Charles Studt as Chief Marketing Officer to Advance Company’s AI Innovation and Global Reach

      July 17, 2025
    • Ecommerce & Sales
      1. Ecommerce
      2. Partnership
      3. Collaboration
      4. E-commerce
      5. Launch
      6. Transformation
      7. Acquisition
      8. Commerce
      9. Growth
      10. Supply Chain
      11. View All

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      WebSell Launches Full Integration with Microsoft Dynamics 365 Business Central and Joins Microsoft AppSource

      August 14, 2025

      Chargeflow Launches Industry’s First Fully Automated Chargeback Solution in the WooCommerce Marketplace

      June 12, 2025

      Social Commerce Platform LoudCrowd launches ShopWith, enabling brands to have an “AI Creator Concierge” selling on-site

      June 10, 2025

      AI Commerce Demands Action: Parcel Perform’s AI Decision Intelligence Redefines E-commerce Delivery Experience

      May 22, 2025
    Ciente | MarTechCiente | MarTech
    Home»Strategy & Management»NEW GENERATION OF CFOs ADOPTING A VALUE CENTRIC APPROACH TO WORK, ACCORDING TO NEW STUDY FROM BDO
    Strategy & Management

    NEW GENERATION OF CFOs ADOPTING A VALUE CENTRIC APPROACH TO WORK, ACCORDING TO NEW STUDY FROM BDO

    By PRNEWSWIREJuly 6, 2023Updated:July 6, 2023No Comments5 Mins Read
    Facebook Twitter LinkedIn
    BDO Canada LLC NEW GENERATION OF CFOs ADOPTING A VALUE CENTRIC A VPq1od
    Share
    Facebook Twitter LinkedIn

    TORONTO, July 6, 2023 /CNW/ – In a move towards establishing sustainable organizations, today’s CFOs are evolving their role beyond finance to include economic, environmental and sustainable equity aspects of their operations. A new report by BDO, the international network of public accounting, tax and advisory firms, and the Association of Chartered Certified Accountants (ACCA), titled Chief value officer – the important evolution of the CFO, reveals how the role of the CFO is shifting to include driving business decisions and reporting on non-financial areas of operations.

    “Our research uncovered that CFOs are increasingly adopting a value centric approach to their work, representing an evolution towards a Chief Value Officer (CVO) role,” says Barbara Palmegiani, Partner and National CFO Service Leader at BDO Canada. “They are becoming strategic advisors who work closely with their CEO to deliver on organizational goals while simultaneously creating value for stakeholders by looking at a broader view of the business’ performance.”

    More than 100 CFOs and business leaders from around the world, including Canada, took part in roundtables and in-depth interviews to contribute their insights.

    To be successful and sustainable, businesses and other organizations increasingly need to combine economic, environmental and social equity in their operations. Using the breadth of drivers (financial, manufactured, intellectual, human, social and relationship, and nature) generates benefit for a wide range of stakeholders. Those that do not leverage these opportunities will face new risks since there is a strong link between value creation and strategy.

    With a focus for many organizations on purpose and value, research participants were asked to consider whether there is a trend to asserting the need for a new role of chief value officer and whether this is a role that the CFO is already fulfilling.

    Key takeaways from the report include:

    The concept of value is fundamental to the management of performance in organizations and its adoption is a key element in their path to a sustainable future.

    The development path for those aspiring to be CFOs requires an increasingly broad range of experience which embraces both formal and informal learning activities: professional bodies and practices need to engage with this.

    The new definition of value is unique to each organization but must be created and defined by the executive leadership team. The CFO/CVO is instrumental in establishing the metrics through which an organization will measure its success at achieving its defined value.

    “Value for an organization no longer refers to an increase of the bottom line alone. It is tied to goals and efforts beyond financial results that are also measured and reported on from an ESG perspective,” adds Palmegiani. “We’re already seeing many of the CFOs we work with expand their purview from a traditional financial focus to one that considers the interaction and interception of several elements including human capital.”

    “We already know that CFOs are increasingly acting as strategic leaders and advisers in their organizations,” says Helen Brand, ACCA chief executive. “The CFO role is one that has moved significantly from the traditional view, while retaining the core responsibilities. Now there’s a real opportunity for them to satisfy the value agenda and evolve the role for the next generation of CFOs.”

    Author Clive Webb, Head of Business Management at ACCA said: “Creating a sustainable workplace and future is a key priority for all organizations and CFOs have a fundamental role to play in delivering this. The perception of the CFO and the finance team needs to change from being Dr No to Dr How. It is pleasing to see how many finance teams are working towards this agenda”.

    For more information, read the full report here.

    About BDO

    BDO Canada LLP is a leading provider of professional services to clients across a variety of sectors and segments. For over 100 years, our team has served communities across Canada through a comprehensive range of assurance, tax, and consulting services, complemented by deep industry knowledge. With over 5000 people across 100 offices in Canada, and more than 1,800 offices in 164 countries, BDO is well-positioned to assist clients with both domestic and global needs.

    BDO Canada LLP, a Canadian limited liability partnership, is a member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms. BDO is the brand name for the BDO network and for each of the BDO member Firms. For more information, visit: www.bdo.ca.

    About ACCA

    ACCA (the Association of Chartered Certified Accountants) is the global body for professional accountants.

    We’re a thriving global community of 241,000 members and 542,000 future members based in 178 countries and regions, who work across a wide range of sectors and industries. We uphold the highest professional and ethical values.

    We offer everyone everywhere the opportunity to experience a rewarding career in accountancy, finance and management. Our qualifications and learning opportunities develop strategic business leaders, forward-thinking professionals with the financial, business and digital expertise essential for the creation of sustainable organisations and flourishing societies.

    Since 1904, being a force for public good has been embedded in our purpose. In December 2020, we made commitments to the UN Sustainable Development Goals which we are measuring and will report on in our annual integrated report.

    We believe that accountancy is a cornerstone profession of society and is vital helping economies, organisations and individuals to grow and prosper. It does this by creating robust trusted financial and business management, combating corruption, ensuring organisations are managed ethically, driving sustainability, and providing rewarding career opportunities.

    And through our cutting-edge research, we lead the profession by answering today’s questions and preparing for the future. We’re a not-for-profit organisation. Find out more at accaglobal.com

    Copyright © 2023 by the Association of Chartered Certified Accountants (ACCA). All rights reserved. Used with permission of ACCA. Contact insights@accaglobal.com for permission to reproduce, store or transmit, or to make other similar uses of this document.

    SOURCE BDO Canada LLC

    CFO Chief Value Officer value centric
    Previous ArticleNomentia Strengthens Board with New Appointments Following Majority Investment by Inflexion
    Next Article HELIXintel Appoints Greg Ross as Senior Vice President of Sales to Propel Revenue Growth Following Series A Funding Round
    Leave A Reply Cancel Reply

    Recent Posts

    Unlocking High-Quality Leads: The Strategic Role of Data Mapping and Customer Journeys

    May 7, 2025

    A Modern Marketer’s Guide to OOH Advertising

    April 30, 2025

    5 B2B Lead Magnets That Marketing Teams Need to Invest In

    April 29, 2025
    Stay In Touch
    • Facebook
    • LinkedIn
    Get In Touch
    • Dubai Office:
      IFZA Business Park, DDP, Premises Number 35240-001 Dubai Silicon Oasis Dubai, United Arab Emirates
    • India Office:
      Unit 1001, B wing, Serenity Heights, Andheri East, Mumbai, Maharashtra 400072
    • Phone:+971-557734610
    • Email: hello@ciente.io
    About Us

    Ciente helps MarTech leaders unlock the full potential of data and marketing capabilities. With insights that help CMOs recalibrate marketing efforts, we ensure your tech investment returns value and drives growth, even during economic headwinds.

    Recent Posts

    Unlocking High-Quality Leads: The Strategic Role of Data Mapping and Customer Journeys

    May 7, 2025

    A Modern Marketer’s Guide to OOH Advertising

    April 30, 2025

    5 B2B Lead Magnets That Marketing Teams Need to Invest In

    April 29, 2025

    Sign up for our newsletter

    Get direct access to tech insights, thought leadership, and exclusive research.

      Facebook LinkedIn
      • Privacy & Compliance
      • Subscribe
      • Unsubscribe
      Copyright © 2025 Ciente/ Martech | All Rights Reserved.

      Type above and press Enter to search. Press Esc to cancel.

      Accessibility Adjustments

      Powered by OneTap

      Colors
      Orientation
      Version 2.3.2