Weekly Series Spotlighting Bold Marketing Strategies and Pivotal Leadership Decisions Premieres October 7
NEW YORK, Oct. 7, 2025 /PRNewswire/ — The Female Quotient (“The FQ”), an events and media company with the largest community of women in business, and Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each customer, today announced the launch of The Marketing Edit. This original video series offers a rare behind-the-scenes look at how today’s Fortune 500 Chief Marketing and Growth Officers from companies including Gap, Ulta Beauty, JCPenney and SharkNinja are shaping the future of marketing.
“Rokt is proud to power The Marketing Edit because it embodies what we stand for: unlocking the most meaningful moments of connection between brands and customers,” said Elizabeth Buchanan, Chief Commercial Officer at Rokt. “By spotlighting the bold strategies and decisions of today’s most influential marketing leaders, this series not only highlights the transformative power of relevance in ecommerce, but also inspires a new standard for how brands can engage, innovate and grow in an era defined by constant change.”
Each episode dives into the bold marketing strategies and leadership decisions that have defined these executives’ success. Premiering October 7 on LinkedIn, Instagram and YouTube, the initial set of episodes feature candid conversations between The FQ’s CEO Shelley Zalis and six powerhouse marketing leaders from some of the world’s most recognizable brands, including:
- Fabiola Torres, Global CMO, Gap
- Maris Thalberg, EVP, Chief Customer and Marketing Officer at Catalyst Brands (parent company of JCPenney)
- Michelle Crossan-Matos, Chief Growth Officer, SharkNinja
- Kelly Mahoney, CMO, Ulta Beauty
“Marketers today are rewriting the playbook in real time,” said Shelley Zalis. “The Marketing Edit gives viewers a seat at the table with leading CMOs as they share the pivotal choices and insights defining the future of the industry.”
Episodes will drop weekly each Wednesday, accompanied by social-first content across The FQ’s media network, including LinkedIn, Instagram, and YouTube Shorts.
The series will be spotlighted at Advertising Week New York (October 6–9), where executives will join programming at The FQ Lounge highlighting themes and insights from The Marketing Edit.
About The Female Quotient
The Female Quotient (The FQ) is a leading experience, media and advisory company and home to the largest global community of women in business, connecting more than 7 million professionals across 30 industries. Dedicated to redefining leadership and driving visibility for women, The FQ produces premium events and social-first content that unite top brands with influential leaders worldwide. Known for its signature FQ Lounge™, immersive spaces at major conferences and cultural events, The FQ creates experiences online and in-person that help women succeed at work and in life. Through bold conversations, dynamic content and thought-leadership, The FQ is inspiring a future of work that works for everyone. Discover more at thefemalequotient.com and @femalequotient on LinkedIn and Instagram
About Rokt
Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most – The Transaction Moment. Rokt’s AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world’s leading companies including Live Nation, Macy’s, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons, and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe and the Asia-Pacific region. To learn more, visit Rokt.com.
Media Contacts:
For Rokt:
Tarana Mehta
tarana.mehta@rokt.com
SOURCE ROKT Pte. Ltd.