GALWAY, Ireland, and SAN MATEO, Calif., Sept. 25, 2025 /PRNewswire/ — Channelscaler will demonstrate its dedication to transforming partner ecosystems for the artificial intelligence (AI) era at its annual Thought Leadership Forum, “How AI is Defining the Future of Partnering,” which will take place on Thursday, Oct. 2, in Palo Alto, California. During the event, the company will showcase how it is innovating with purpose through the continued evolution of its next-generation Partner Relationship Management (PRM) platform featuring built-in intelligence and scalability that enhance partner engagement, improve retention, and drive revenue growth.
“AI is transforming vendor and partner collaboration, and channel leaders must not only recognize AI’s potential but also figure out how to harness it to drive innovation, stand out from competitors, and achieve results,” said Kenneth Fox, Founder and Chief Technology Officer, Channelscaler. “Channelscaler’s partner program automation embodies our commitment to customer success and extensive domain expertise to enable partners in capturing market share and measuring success through personalized programs that deliver clear outcomes.”
Automation Drives Engagement, Increases Retention, and Fuels Revenue Growth
Canalys reported channel software revenue of US$7.46 billion in 2024 and projects that this figure will nearly double by 2028, reaching US$13.48 billion. “Partners crave frictionless execution, and this growth highlights the crucial role of automation and data-driven decision-making in partnership success,” said Jay McBain, Chief Analyst, Channels and Partner Ecosystems, Canalys. “Automating the sales-to-service motion, not just the strategy, is the new battleground—and vendors who simplify workflows will earn loyalty and incremental revenue faster.”
To meet that demand, Channelscaler has released several new modules designed to streamline execution and accelerate partner impact:
- Lead Distribution Management. Automates lead routing, reduces manual errors, and improves lead-to-deal conversion.
- Enhanced Partner Locator. Makes it easier for customers to discover and connect with the right partner. Now includes a partner solutions marketplace.
- New Partner Application Management. A single platform to register, onboard, and manage new partner agreements.
New AI-powered capabilities available in the Channelscaler platform include:
- Document Intelligence. Accelerates incentive approvals by automatically validating proof-of-performance submissions.
- AI Deal Registration Agent. Helps partner managers review and action deal registration requests faster and more accurately.
Forthcoming AI capabilities include:
- ChannelBot. Real-time, in-platform guidance that helps partners navigate processes without relying on support.
- Smart Designer. AI prompts and what-if modeling to help teams build and adapt programs in less time.
- Module-Specific Agents. Step-by-step support for workflows like market development fund (MDF) claims, incentive submissions, and business planning.
Channelscaler’s vision is to make AI operational, measurable, and purpose-built for partner program automation. By harnessing the power of AI to enhance the usability and decision-making readiness of partner data; integrating intelligence directly into partner workflows; and, incorporating natural language processing (NLP), predictive analytics, and embedded return on investment (ROI) dashboards, the platform empowers teams to transition from retrospective reporting to real-time, actionable intelligence.
Recognizing that AI’s effectiveness depends on a robust data foundation—often absent in many partner stacks—Channelscaler’s goal is to deliver self-service integrations across customer relationship management (CRM), learning management systems (LMS), support platforms, and other systems to establish the connected infrastructure essential for activating AI at scale with clarity, control and impact.
To register for Channelscaler’s Thought Leadership Forum, “How AI is Defining the Future of Partnering,” click here. For additional information about the Channelscaler Partner Program Automation Platform, click here. Additionally, connect with Channelscaler from October 7 to 9 at Channel Focus 2025, where AI’s transformative impact on the channel will be further explored.
About Channelscaler
Channelscaler is the category-defining platform for modern partner ecosystems. It combines best-in-class, AI-powered, PRM and partner program automation in one modular solution. Born from the union of Channel Mechanics and Allbound, Channelscaler empowers B2B organizations to scale partner revenue with clarity, speed, and control.
The platform simplifies every step of the partner journey – from onboarding and engagement to incentives, renewals, and performance reporting. With a focus on ease of doing business, real-time insights, and flexible execution, Channelscaler helps companies win partner mindshare and deliver measurable growth.
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SOURCE Channelscaler