Independent Software Vendors (ISVs) Market to grow by USD 1.56 Billion (2025-2029), Rising Enterprise Data Drives Growth, Report Highlights AI-Driven Transformation – Technavio

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Technavio 

Jan 27, 2025, 06:16 ET

NEW YORK, Jan. 27, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global independent software vendors (ISVs) market size is estimated to grow by USD 1.56 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  11.9%  during the forecast period. Rise in volume of enterprise data is driving market growth, with a trend towards increasing adoption of cloud computing by end-users. However, high costs of licensing and support  poses a challenge. Key market players include Adobe Inc., Alphabet Inc., Autodesk Inc., Avgi Solutions Inc., Cisco Systems Inc., Dell Technologies Inc., HP Inc., International Business Machines Corp., Intuit Inc., Magic Software Enterprises Ltd., Microsoft Corp, Mocana Corp., Nutanix Inc., Open Text Corp., Oracle Corp, Salesforce Inc., SAP SE, ServiceNow Inc., Virtusa Corp., and VMware Inc..

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Market Driver

Independent Software Vendors (ISVs) are companies that develop and sell software solutions to businesses. Current market trends show a growing demand for software in various industries, including hardware manufacturers, enterprise applications, industry-specific software, productivity tools, and more. Startups and multinational corporations alike turn to ISVs for innovative software solutions. Cloud computing, AI, data analytics, and UX are key technologies driving the market. Healthcare, finance, education, retail & e-commerce, IT & telecom, automotive, and other sectors are adopting software-as-a-service (SaaS) and web-based services to address specific business problems. IaaS, PaaS, and E-Commerce platforms are popular choices. ISVs focus on integration and interoperability, ensuring their solutions work seamlessly with the latest technologies and platforms. Mobile applications and IoT applications are also gaining traction. AI integration, data security, and privacy concerns are essential considerations. Salesforce Industries and Cloud Technologies lead the market, with SaaS, IaaS, and PaaS being major offerings. Programming languages, platforms, technical support, and training are crucial for ISVs. Businesses seek on-premises software and large technology companies offer partnerships and acquisitions. The cloud computing market continues to expand, with mobile apps, e-commerce, logistics, and IT services being significant areas of growth. 

Cloud-based software solutions are increasingly being adopted by businesses and governments for various applications, including authentication processes, video management, biometric information storage, and big data computing. The flexibility and scalability of these solutions enable organizations to meet their evolving needs. The proliferation of IoT-connected devices worldwide has led to an enormous data generation. Industries such as manufacturing, utilities, retail, automotive, and social media utilize IoT for enhanced data transfer. Cloud-based software effectively addresses the storage and processing requirements of this massive data influx. 

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 Market Challenges

• Independent Software Vendors (ISVs) face various challenges in today’s dynamic business landscape. Hardware manufacturers pose competition, pushing ISVs to innovate and integrate their software solutions with the latest technologies and platforms. Enterprise applications, industry-specific software, productivity tools, and startups require customized software to solve specific business problems. Multinational corporations seek industry-standard software for their unique needs, while cloud computing, AI, data analytics, and IoT applications demand integration and interoperability. Healthcare, retail & e-commerce, IT & telecom, automotive, finance, education, and various industries require software products that cater to their distinct requirements. ISVs must address data security and privacy concerns, ensuring their software adheres to industry standards. Salesforce Industries and Cloud Technologies dominate the market, offering IaaS, PaaS, and SaaS solutions. E-Commerce, logistics, and programming languages are essential for businesses in the digital age. ISVs must provide technical support, training, and user experience (UX) enhancements to remain competitive. On-premises software faces competition from cloud-based solutions, and large technology companies continue to expand their offerings. ISVs must stay updated on the latest technologies and trends to succeed in this competitive market.
• Independent Software Vendors (ISVs) have evolved from service providers to a hybrid of product and service industries. Traditional licensing models, such as single-user and concurrent-user, have given way to usage-based licensing and perpetual licensing in the corporate application sector. While perpetual licensing remains popular, usage-based licensing is on the rise. This shift brings both opportunities and challenges. While usage-based licensing offers flexibility, it also results in higher license and maintenance costs, which may negatively impact the global ISV market during the forecast period.

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Segment Overview 

This independent software vendors (isvs) market report extensively covers market segmentation by  

1. Deployment
   • 1.1 On-premises
   • 1.2 Cloud based
2. Component
   • 2.1 Software
   • 2.2 Services
3. Geography
   • 3.1 North America
   • 3.2 Europe
   • 3.3 APAC
   • 3.4 South America
   • 3.5 Middle East and Africa

1.1 On-premises-  Independent Software Vendors (ISVs) often choose to deploy their software through the on-premises model. On-premises software is locally hosted within an organization’s premises, utilizing their computer systems. ISVs charge a one-time license fee for this solution. On-premises software provides data security and local ownership, with the added benefit of customizable integrations. Organizations retain control over their data, enhancing security. Although high hardware costs and maintenance requirements are drawbacks, the need for data security continues to drive the growth of the on-premises segment in the global ISVs market. Many large organizations, particularly those handling sensitive data, opt for on-premises software due to its security advantages. Despite the challenges, the on-premises model’s security features are expected to fuel its adoption and expansion in the market.

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Research Analysis

The Independent Software Vendors (ISV) market refers to the industry of companies that develop and sell software solutions to businesses and organizations. These software offerings can range from enterprise applications and industry-specific software to productivity tools and web-based services. ISVs cater to various sectors such as retail & e-commerce, IT & telecom, automotive, finance, education, and more, addressing specific business problems. ISVs leverage the latest technologies and platforms like cloud computing, IaaS, PaaS, AI, and machine learning to create innovative software solutions. They cater to both startups and multinational corporations, offering customized software to meet unique business needs. Productivity tools, programming languages, and platforms are essential components of the ISV market. Technical support, training, and ongoing business relationship management are also crucial aspects of the ISV value proposition. ISVs provide software solutions for hardware manufacturers, helping them offer enhanced functionality and value to their customers. The ISV market is diverse and dynamic, with continuous innovation and evolution driven by the needs of businesses and the emergence of new technologies.

Market Research Overview

The Independent Software Vendors (ISV) market encompasses a vast array of businesses that develop and sell software solutions to address specific business problems across various industries. These solutions range from enterprise applications and industry-specific software to productivity tools and standalone applications. ISVs cater to both startups and multinational corporations, leveraging the latest technologies and platforms such as cloud computing, artificial intelligence (AI), data analytics, and user experience (UX). ISVs serve diverse sectors including healthcare, finance, education, retail & e-commerce, IT & telecom, automotive, and more. They offer software products in various forms like web-based services, mobile applications, IoT applications, and AI integration. ISVs prioritize integration and interoperability to ensure seamless data flow between their solutions and other systems. Data security and privacy concerns are crucial for ISVs, as they handle sensitive business information. Salesforce Industries, Cloud Technologies, IaaS, PaaS, and SaaS are popular choices for ISVs due to their scalability and flexibility. E-commerce, logistics, and software-as-a-service (SaaS) are thriving sectors within the ISV market. ISVs provide technical support, training, and consulting services to their clients. Programming languages and platforms are essential tools for ISVs to build and deliver high-quality software. Businesses increasingly rely on ISVs to help them overcome unique challenges and stay competitive in their respective industries.

Table of Contents:

1. Executive Summary
2. Market Landscape
3. Market Sizing
4. Historic Market Size
5. Five Forces Analysis
6. Market Segmentation
   • Deployment
     • On-premises
     • Cloud Based
   • Component
     • Software
     • Services
   • Geography
     • North America
     • Europe
     • APAC
     • South America
     • Middle East And Africa
7. Customer Landscape
8. Geographic Landscape
9. Drivers, Challenges, and Trends
10. Company Landscape
11. Company Analysis
12. Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio