NEW YORK, Jan. 16, 2025 /PRNewswire/ — The global contenting market size is estimated to grow by USD 539.3 million from 2025 to 2029, according to Technavio. The market is estimated to grow at a CAGR of 13.9% during the forecast period. The report provides a comprehensive forecast of key segments below-
Segmentation Overview
- End-user
- 1.1 Retail
- 1.2 Automotive
- 1.3 Financial services
- 1.4 Telecom
- 1.5 Others
- Platform
- 2.1 Blogging
- 2.2 Videos
- 2.3 Infographics
- 2.4 Case studies
- 2.5 Others
- Objective
- 3.1 Lead generation
- 3.2 Brand awareness
- 3.3 Thought leadership
- 3.4 Others
- Geography
- 4.1 APAC
- 4.2 North America
- 4.3 Europe
- 4.4 South America
- 4.5 Middle East and Africa
- Country
US, China, Japan, Germany, Canada, India, Brazil, Saudi Arabia, Argentina, and UAE
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1.1 Fastest growing segment:
The retail segment, encompassing distribution channels and omnichannel companies like branded wholesalers, traditional retailers, grocery store operators, convenience store operators, and others, significantly contributes to the global content marketing market. Content marketing offers numerous benefits for retailers, such as increasing website traffic, establishing authority and trust, creating brand awareness, developing brand personality, connecting with audiences, fueling social media, and supporting the conversion funnel. These factors contribute to improved conversion rates. With the retail industry’s rapid growth and the increasing use of mobile devices for shopping, content marketing becomes essential for retailers to stay connected with customers and reach potential ones. Retail content marketing allows enterprises to share brand stories and product information, fostering customer engagement and attracting new customers. For instance, Tata Cliq, a subsidiary of Tata Group, uses content marketing to promote its offline stores selling beauty and cosmetic products. These advantages will drive the demand for content marketing in the retail sector during the forecast period.
Analyst Review
The Content Market is a dynamic and ever-evolving landscape where enterprises meet the demands of Internet users for engaging and personalized digital content. Traditional channels are being replaced by digital platforms, leading to a digital transformation in marketing strategies. Client involvement efforts are at an all-time high, with consumer behavior driving the need for various forms of content such as textual, graphical, audio, and video. Skills in digital content creation, cloud computing, and cybersecurity are essential for success in this market. Cybersecurity Ventures predicts that by 2025, there will be 3.5 million unfilled cybersecurity jobs worldwide. Technology providers and IT departments are investing heavily in content creation and technology journals, certified publications, and recognized authors to stay ahead of the curve. On-premise deployment is giving way to cloud-based solutions, enabling real-time access to information and reducing costs. The Internet, streaming services, and social media platforms are transforming the way we consume content, making it more accessible and personalized than ever before. The future of the Content Market is bright, with endless opportunities for innovation and growth.
Market Overview
The Content Market is a dynamic and evolving landscape where enterprises meet the demands of Internet users for engaging and personalized digital content. Traditional channels are being replaced by digital platforms, leading to a shift in marketing strategies. Client involvement efforts are crucial in understanding consumer behavior and preferences. Skills like data analysis and content marketing systems are essential for creating effective content marketing strategies. AI-powered automation and generative AI platforms are revolutionizing content creation. Content marketing software, cloud computing, and cybersecurity are critical components of the digital communications and online engagement ecosystem. Brand visibility is a top priority for enterprises in various industries, including healthcare and pharmaceutical, media and entertainment, travel and tourism, charities/nonprofit organizations, and IT technology providers. Content formats range from textual and graphical to audio and video, with on-premise and cloud deployment options. Marketing agencies and advertising agencies are essential partners in this consumer-centric market, helping enterprises retain customers and build brand loyalty through social media posts, video platforms, and digital content creation. The future of content marketing lies in the integration of AI and ML, offering personalized and interactive experiences for audiences.
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Key Topics Covered:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Venodr Landscape
11 Vendor Analysis
- Aghreni Technologies Pvt. Ltd.
- Alma Media Corp.
- Brafton Inc.
- ClearVoice Inc.
- Contently Inc.
- Contentoo B.V.
- CoSchedule LLC
- Eucalypt LLC
- Hootsuite Inc
- HubSpot Inc.
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
SOURCE Technavio