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      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      My Marketing Pro Launches the First AI-Driven Platform to Unify Brand-Building and Direct Marketing

      September 15, 2025

      Moments Lab Launches AI Agent for Video Search and Discovery

      September 10, 2025

      Optimizely Debuts Agent Orchestration Platform at Annual Opticon Event

      September 10, 2025

      OpenAI and Broadcom Partner to Launch AI Chips in 2026

      September 8, 2025
    • Marketing Automation
      1. Automation
      2. Marketing Automation
      3. CRM
      4. ABM Marketing
      5. Performance Marketing
      6. Influencer Marketing
      7. Event Marketing
      8. Product Marketing
      9. View All

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      Rainbird Technologies Appoints Coenraad van der Poel as Chief Revenue Officer to Accelerate Global Growth

      September 3, 2025

      AI is the Future of Web Browsing. What’s this Buzz Around Perplexity’s Comet?

      July 16, 2025

      Grip Partners with Bria to Empower Brands with Scalable, Responsibly Sourced AI Visuals at Scale

      June 25, 2025

      ActiveCampaign Taps Chai Atreya as Chief Product Officer to Advance Industry-Leading Autonomous Marketing Automation

      June 10, 2025
    • Data & Analytics
      1. Marketing Analytics, Performance Tracking & Attribution
      2. Data Analytics
      3. Data
      4. Data Management
      5. Analytics
      6. View All

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025
    • AdTech
      1. Advertising
      2. Adtech
      3. Digital Marketing
      4. Marketing
      5. Technology
      6. Media
      7. Digital
      8. Martech
      9. Social Media
      10. View All

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      Viafoura + Futuri Unveil First-Ever Predictive Audience Intelligence Solution for Digital Publishers

      September 15, 2025

      Russell Westbrook’s RW Digital Partners with Comscore to Redefine Multicultural Advertising in the Privacy-First Era

      September 9, 2025

      Siteimprove and Optimizely Launch AI Agent-to-Agent Integration to Transform Content Compliance and Content Performance in the Agentic Era

      September 9, 2025

      Birdeye Launches Search AI to Put Multi-Location Brands at the Top of AI Answers

      September 3, 2025
    • Strategy & Management
      1. Market Growth
      2. Marketing Strategy
      3. Strategic Partnership
      4. Strategy
      5. Sales
      6. Digital Transformation
      7. Management
      8. Content
      9. View All

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      V2 Cloud Unveils Enhanced Partner Program at the MSP Summit

      September 15, 2025

      GOcxm Acquires MobileXCo to Enhance Commerce Marketing and Retail Execution Capabilities

      September 15, 2025

      Storj Introduces Production Cloud to Help Remote Creative Teams Scale and Collaborate Globally

      September 10, 2025

      Octane and Plume Partner to Secure Real World Asset Tokenization

      September 10, 2025
    • CX
      1. customer experience
      2. CX
      3. Customer Engagement
      4. Customer Service
      5. Customer Success
      6. Personalization
      7. View All

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth

      September 25, 2025

      Expero Repositions as Finance-Focused Firm, Harnessing Over Two Decades of Expertise to Deliver High-Impact, AI-Powered User Experiences

      September 25, 2025

      Channelscaler Transforms Partner Ecosystems for the AI Era with Next-Generation Partner Automation Platform

      September 25, 2025

      Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust

      September 25, 2025

      LivePerson Announces AWS Integration to Unify Voice and Digital Customer Experiences

      August 25, 2025

      Oracle to Offer Google’s Gemini Models to Customers, Accelerating Enterprises’ Agentic AI Journeys

      August 14, 2025

      Atento names Paul Ignasinski as Chief Digital Transformation Officer to lead global CX digital transformation agenda

      August 5, 2025

      Onix Brings the Power of AI Agents and Agentspace to Customer Service with Acquisition of UJET Services Unit

      July 28, 2025
    • Ecommerce & Sales
      1. Ecommerce
      2. Partnership
      3. Collaboration
      4. E-commerce
      5. Launch
      6. Transformation
      7. Acquisition
      8. Commerce
      9. Growth
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    Home»Data & Analytics»Jellyfish Survey Finds Software Engineers Are Now Strategic Partners, Not Just Builders, For Business
    Data & Analytics

    Jellyfish Survey Finds Software Engineers Are Now Strategic Partners, Not Just Builders, For Business

    By PRNEWSWIREJune 12, 2024No Comments5 Mins Read
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    Jellyfish Survey Finds Software Engineers Are Now Strategic Partners, Not Just Builders, For Business
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    NEWS PROVIDED BYJellyfish 

    Jun 12, 2024, 09:00 ET


    Nine in 10 respondents say engineering team helps inform business strategy, according to 2024 State of Engineering Management Report

    BOSTON, June 12, 2024 /PRNewswire/ — Jellyfish, a leading Engineering Management Platform, published the 2024 State of Engineering Management Report, which examines the evolution of how engineering teams organize, measure, and staff their work — and the impact of generative AI coding tools. The report reveals stark differences in the experiences of front-line engineers and their leaders, as well as varying predictions for how AI will shape engineering organizations.

    The fifth annual report surveyed more than 600 full-time professionals in engineering, including individual contributors, managers, and executives. Respondents ranged from early-stage startups to enterprises with more than 500 engineers, with roles from software development to DevOps to platform engineering.

    According to the research, engineers — long expected to take orders and build products without shaping the business as a whole — are now strategic partners. Overall, 90% of respondents said their engineering team helps inform business strategy, 94% said engineering helps the business grow, and 95% said engineering helps the business work more efficiently. Engineers are driving new opportunities for expansion and efficiency across the board.

    Findings from the 2024 State of Engineering Management Report include:

    65% of all respondents experienced burnout in the past year: The problem was particularly acute for short-staffed engineers and leaders overseeing large organizations. Of respondents at companies with more than 500 people in their engineering organization, 85% of managers and 92% of executives reported experiencing burnout. A similar number (85%) of engineers who are part of a team of less than 10 engineers said the same.

    60% of engineering managers and executives report a shortage of qualified candidates in the market for engineering roles: Organizations looking to add headcount may find fewer candidates than expected — even after widespread layoffs in tech.

    61% of engineering organizations have embraced AI: 94% of AI users said that the integration of AI positively influenced their team’s productivity, 81% said AI increases the quality of code, and 84% said using AI frees up time to focus on high-value activities.

    Not everyone is on board with AI: Of the non-AI users, 48% said their team had not adopted the technology due to concerns about security, 34% said the reason was a lack of expertise, and 24% said budget constraints had prevented them from using AI. Notably, 19% of executives who had not embraced the technology cited their belief that AI was a gimmick; just 3% of engineers and managers shared that opinion.

    “In recent years, engineering leaders have fought for more visibility into their team’s work, overcame the pandemic and the shift to hybrid work challenges, and used hard data to point their organizations toward growth,” said Andrew Lau, CEO and co-founder at Jellyfish. “Now engineers are true strategic partners, not just builders, and they’re using AI and effective management backed by hard metrics to stay ahead of the competition. As generative AI reshapes software engineering teams over the long term, organizations must combine effective management with real-time measurement to boost efficiency and deliver business impact.”

    Issues For Engineering Leaders

    Engineers are going through a significant period of change: shifting market conditions, transformative technologies like Generative AI, and new approaches to organizing engineering work and quantifying impact.

    The new report from Jellyfish revealed a consistent lack of alignment between business leaders and the engineers building their products: 71% of execs at large enterprises believe productivity decreased, compared to 40% of engineers; 43% of engineers feel that leadership at their company is out of the loop regarding engineering challenges, compared to 92% of executives; and 46% of engineers report that their teams are experiencing burnout, compared to 34% of executives.

    The disconnect also applied to Generative AI: 76% of executives believe their team has embraced AI, while only 52% of engineers say the same. This lack of alignment shouldn’t be a surprise—there’s currently no effective, widely adopted way to measure and manage AI adoption and impact. To bring these responses in line in 2024 and beyond, engineering leaders must find the metrics and discussions that will help to establish common ground between engineering teams and their company’s leaders.

    The 2024 State of Engineering Management Report is available today.

    Research Methodology
    Jellyfish surveyed 604 full-time professionals in engineering, including individual contributors, managers, and executives. The respondents come from small engineering teams with less than 10 people, large enterprises with more than 500 engineers, and everything in between; their roles range from software development to quality assurance to DevOps and platform engineering. The survey was conducted between February and April 2024 by Kickstand Research.

    About Jellyfish
    Jellyfish is the leading Engineering Management Platform that enables leaders to align engineering work with strategic business objectives. By analyzing engineering signals and contextual business data, Jellyfish provides complete visibility into engineering organizations, their work, and how they operate. Companies like Hootsuite, Priceline, and PagerDuty use Jellyfish to optimize the allocation of engineering resources to focus their teams on what matters most to the business. For more information, visit www.jellyfish.co.

    SOURCE Jellyfish

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